POWER RETAIL & REAL 
ESTATE ANALYTICS WITH 
POI & FOOT-TRAFFIC DATA 

SafeGraph Places, a dataset of 5 million Points-of-Interest (POI) with store visit insights & foot-traffic data, empowers retail analytics firms and real estate asset managers to conduct live trade area analysis and give retailers insights.

Preview & Buy DataContact Sales

4 Ways Retailers & Real Estate Managers
Use SafeGraph Data:

1. Understand shopper demographics, visitation patterns and paths to purchase

2. Improve real estate asset management through live trade area analysis

3. Inform site selection strategies and cannibalization analysis

4. Join with CRM data to guide marketing and in-store experiences

Neoway's Retail Insights From Foot-Traffic Data

Learn how Neoway leveraged SafeGraph data to better understand food and beverage retailers and close a significant deal.

View Case Study
ALL OF THE SIGNAL, NONE OF THE NOISE
POI & Business Listing Data
SafeGraph Places has data for 5 million Points-of-Interest in the U.S., representing almost everywhere people spend money.

SafeGraph Places:
-excludes extraneous and poor quality POI like ATMs or home business LLCs
- includes rich context like brand affiliation, top category, and categories (NAICS code), store opening hours, and more
- includes IP addresses for places as a premium offering
- is updated monthly to reflect business changes
HOW PEOPLE INTERACT WITH THE PHYSICAL WORLD
Store Visitor Insights Data
SafeGraph Places Patterns is an aggregation of visits to commercial and non-commercial places that can help unlock key insights about your business.

It can answer questions like:
- How do visits and visitors to a place change over time?
- Where do these visitors live and work, and how far do they travel to get to a place?
- What are the demographics of visitors (derived from home census block groups)?
- Where else do these visitors go?
- What times of day/week do people visit this place?
- How long do people stay (or dwell) at this place?

Ready to analyze stores & shoppers?

Get in touch to learn more or receive a data sample.

Contact Sales