Optimize network planning, analyze consumer activity, and understand the competition.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.
We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.
Using SafeGraph’s brand information, NAICS codes, and building footprints, Media Storm was able to quickly identify store locations of its clients and those of its clients’ competitors and measure all the actual visitors to store locations while filtering out nearby but irrelevant MAIDs.
Foot traffic and POI data enable you to enhance network planning workflows based on real consumer activity.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.