Geospatial Insights for Telecom

Optimize network planning, analyze consumer activity, and understand the competition.

Use Cases for Telecoms

Site Selection

Places data to help data scientists ensure a location will drive real business results.


Highly accurate POI, building footprint, and foot traffic data clearly demonstrate business strategies and operations.

Network Planning

Measure consumer activity at precise locations to optimize network performance and planning.

Trade Area Analysis

Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographical area.

Competitive Intelligence

Map the competitive landscape and build your strategy with accurate POI, building footprint, and mobility data.

Consumer Insights

See who your customers are, where they come from, and what other brands they visit.

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP, Product

We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy.

- Deane Kensok, ArcGIS Content CTO

SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.

- Josh Winters, Chief Technology Officer

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management

We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.

- Preston Reed, Founder and CIO at Footmarks

Media Storm's Location-Based Audiences Using SafeGraph POI Data

Using SafeGraph’s brand information, NAICS codes, and building footprints, Media Storm was able to quickly identify store locations of its clients and those of its clients’ competitors and measure all the actual visitors to store locations while filtering out nearby but irrelevant MAIDs.

Media Storm's Location-Based Audiences Using SafeGraph POI Data

Plan Networks Based on Consumer Need and Activity

Foot traffic and POI data enable you to enhance network planning workflows based on real consumer activity.

Plan Networks Based on Consumer Need and Activity

Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.

Download a sample CSV with $100 in free credits

Create your SafeGraph Shop account to retrieve POI and foot traffic data in your inbox in seconds.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.









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