Media & Advertising

Improve Location-Based Marketing with SafeGraph POI & Foot Traffic Data

Use data to segment your audience and build campaigns based off real visit data to places you care about.

Use Cases for Advertisers

Network Planning

Measure consumer activity at precise locations to optimize network performance and planning.

Visit Attribution

Learn how to use your GPS location data with POI geofences to determine if a device visited a place, brand, or type of store.

Consumer Insights

See who your customers are, where they come from, and what other brands they visit.

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP, Product

Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.

- Mark Garratt, Partner and Co-Founder

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management

We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.

- Preston Reed, Founder and CIO at Footmarks

SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media.

- Nicholas Wooten, SVP of Marketing & Innovation

Build Location-Based Audiences

See how media agency Media Storm turned noisy geolocation data into precisely defined location-based audiences.

Build Location-Based Audiences

Compare Foot Traffic and Market Penetration

See a real life illustration of how advertisers can use data to understand a brand’s impact on consumer behavior.

Compare Foot Traffic and Market Penetration

Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories that you care about. See our entire coverage across the US, Canada, and UK.

Download a sample CSV with $100 in free credits

Create your SafeGraph Shop account to browse POIs, foot traffic data, and more, in seconds.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.

10M+

POI

8,500

Brands

400

Categories

188

Countries

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