Media & Advertising

Improve Location-Based Marketing with SafeGraph POI & Consumer Behavior Data

Use data to segment your audience and build campaigns based off real-world insights for places you care about.

Use Cases for Advertisers

Network Planning

Measure consumer activity at precise locations to optimize network performance and planning.

Visit Attribution

Learn how to use your GPS location data with POI geofences to determine if a device visited a place, brand, or type of store.

Consumer Insights

See who your customers are, what they spend, and what other brands they engage with.

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP of Product, Adomni

Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.

- Mark Garratt, Partner and Co-Founder, in4mation insights

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management, Dosh

As human beings, we are social creatures to our core, and need interaction with others. People are typically in three places—their residence, place of employment, and a third location often related to socialization and enjoyment. SafeGraph is a powerful partner to understand human behavior through the lens of data and location intelligence.

- Shawn Spooner, Chief Scientist, Billups

SafeGraph Places helps us more accurately create location-based audiences -- the result of this is more efficient ad spend for our clients.

- Yoram Greener, Executive Director of JubaPlus, Media Storm

Build Accurate Location-Based Audiences

See how media agency Media Storm efficiently allocated client ad spend by turning noisy geolocation data into precisely defined location-based audiences for strategic targeting.

Build Accurate Location-Based Audiences

Compare Consumer Activity and Market Penetration

Understand where brands have the highest loyalty and impact by measuring consumer activity, visit attribution, and spend.

Compare Consumer Activity and Market Penetration

Access Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. Explore our global place coverage to see the possibilities.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to power your products with the highest quality ingredients.

30M+

POIs

8,500+

Brands

400+

categories

200+

Countries & Territories

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