Media & Advertising
Use data to segment your audience and build campaigns based off real-world insights for places you care about.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.
As human beings, we are social creatures to our core, and need interaction with others. People are typically in three places—their residence, place of employment, and a third location often related to socialization and enjoyment. SafeGraph is a powerful partner to understand human behavior through the lens of data and location intelligence.
SafeGraph Places helps us more accurately create location-based audiences -- the result of this is more efficient ad spend for our clients.
See how media agency Media Storm efficiently allocated client ad spend by turning noisy geolocation data into precisely defined location-based audiences for strategic targeting.
Understand where brands have the highest loyalty and impact by measuring consumer activity, visit attribution, and spend.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. Explore our global place coverage to see the possibilities.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.
