Media & Advertising
Use data to segment your audience and build campaigns based off real visit data to places you care about.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.
We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.
SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media.
See how media agency Media Storm turned noisy geolocation data into precisely defined location-based audiences.
See a real life illustration of how advertisers can use data to understand a brand’s impact on consumer behavior.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories that you care about. See our entire coverage across the US, Canada, and UK.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.