With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
Predict economic activity and determine the effects of major events, such as the spread of disease, on future economic recovery. See how the Digital Health Institute for Transformation (DHIT) uses SafeGraph data to consult North Carolina communities on reopening safely.
Improve accessibility to essential places with strategic urban planning. Using SafeGraph data, Esri estimates that 90% of the US population lives within a 10 min drive of a grocery store. How does your city compare?
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories that you care about. See our entire coverage across the US, Canada, and UK.
Quality is your priority, so it's ours too. We rigorously verify our data to power your products with the highest quality ingredients.