Track disease impact on economic activity and better understand consumer movement to different places.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
See how the Digital Health Institute for Transformation (DHIT) uses SafeGraph data consult North Carolina communities on reopening safely.
Esri estimates that 90% of the US population lives within a 10 min drive of a grocery store. How does your city compare?
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories that you care about. See our entire coverage across the US, Canada, and UK.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.