Location Intelligence for TikTok

Improve TikTok's Ads with SafeGraph's POI & consumer behavior data. Use data to segment your audience and build campaigns based off real-world insights for places you care about.

Watch the TikTok
Location Intelligence for TikTok
Location Intelligence for TikTok

Use precise location data to accurately attribute user visits to specific places, optimize advertisement reach, and understand the success of ads.

Avoid inaccurate visitation models

Define accurate building polygons to determine user visits to specific places. Understand when someone goes into a Starbucks or just walks by it.

Measure the success of TikTok ads

Uncover insights into how consumer spending changes over time after an ad is delivered and when cross-shopping occurs. Provide more context into what is working and what is not for your advertisers.

Build actionable campaigns

Use SafeGraph's category details and polygon data to refine audiences for ad targeting. For example, when a consumer watches a TikTok in Seattle, show them the nearest Starbucks. 

Location Intelligence for TikTok

Improve TikTok's Ads with SafeGraph's POI & consumer behavior data. Use data to segment your audience and build campaigns based off real-world insights for places you care about.

Use precise location data to accurately attribute user visits to specific places, optimize advertisement reach, and understand the success of ads.

Avoid inaccurate visitation models

Define accurate building polygons to determine user visits to specific places. Understand when someone goes into a Starbucks or just walks by it.

Measure the success of TikTok ads

Uncover insights into how consumer spending changes over time after an ad is delivered and when cross-shopping occurs. Provide more context into what is working and what is not for your advertisers.

Build actionable campaigns

Use SafeGraph's category details and polygon data to refine audiences for ad targeting. For example, when a consumer watches a TikTok in Seattle, show them the nearest Starbucks. 

Global places data for deeper insights

Points of Interest
Accelerate global expansion with the most comprehensive POI database to expand reach across a wide range of places categories.
Learn more about our Places dataset >
Building Footprints
Use accurate polygons to properly determine people’s visits to points of interests.
Learn more about our Geometry dataset >
Foot Traffic
Analyze consumer trends based on foot traffic patterns to provide TikTok advertisers insight on user behavior.
Learn more about our Patterns dataset >
Transactions
Enrich POIs with aggregated transaction data to see how and why users spend money at specific locations.
Learn more about our Spend dataset >

Determining Points of Interest Visits From Location Data

Ditch messy data & attribute ad campaign spend efficiently. Accurately determine when someone visits a store and how that correlates to TikTok ads.

View the infographic >

Determining Points of Interest Visits From Location Data

User Engagement with Targeted Outreach

Use GPS location data with precise POI geofences to determine if a device visited a specific place. Build campaigns based on real visit data to places TikTok cares about.

Read the white paper > 

User Engagement with Targeted Outreach

Don’t Just Take it From Us

Media Storm took noisy geolocation data and turned it into precisely defined location-based audiences using SafeGraph Places and Geometry. The result? Optimized ad-spend and superior campaign performance for their clients.

Read the case study >

Don’t Just Take it From Us

The most innovative companies currently use SafeGraph data. Will you join them?

Resources

Learn how TikTok can start utilizing SafeGraph data today.