Data-Driven OOH Campaign Planning

Accurately attribute your GPS pings to specific places to segment audiences and build campaigns based on real consumer activity.

View the interactive dashboard
Location-Based Marketing and OOH Advertising
Location-Based Marketing and OOH Advertising

Plan campaigns with precision and efficiency

Avoid inaccurate visitation models

Attribute your GPS pings to specific places with accurate building and parking lot polygons.

Expand brand reach with detailed and diverse POI coverage

Understand local markets and consumer interaction with places.

Speed up campaign time to value

Pre-populate visit data to places you’re interested in and preview their expected traffic.

Data-Driven OOH Campaign Planning

Accurately attribute your GPS pings to specific places to segment audiences and build campaigns based on real consumer activity.

Don't rely on a centroid radius to deploy targeted OOH ads. Combine your GPS ping data with precise place polygons to see how you can optimize campaign spend and enhance performance. View the dashboard >

Plan campaigns with precision and efficiency

Avoid inaccurate visitation models

Attribute your GPS pings to specific places with accurate building and parking lot polygons.

Expand brand reach with detailed and diverse POI coverage

Understand local markets and consumer interaction with places.

Speed up campaign time to value

Pre-populate visit data to places you’re interested in and preview their expected traffic.

Global places data for OOH advertising

Points of Interest
Enhance campaign planning with the most comprehensive POI database to expand reach across a wide range of places categories.
Learn more about our Places dataset
Building Footprints
Build more accurate attribution models with precise polygon data including parking lots, building footprints, and spatial hierarchy metadata.
Learn more about our Geometry dataset
Foot Traffic
Plan campaigns based on real-world behavior with consumer mobility trends.
Learn more about our Patterns dataset
Transactions
Understand campaign influence on spending by enriching POIs with aggregated transaction data.
Learn more about our Spend dataset

Enhance Your Current Visitation Model

Leverage high-precision surface parking lot and building polygons to improve visit attribution accuracy for OOH campaigns. Understand how places are related to each other and how that impacts location-based marketing.

View the interactive map >

Enhance Your Current Visitation Model

Increase OOH Campaign Efficacy with Targeted Outreach

Give accurate context to your GPS location data with precise POI geofences that determine if a device visited a specific place. Build campaigns based on real consumer behavior data.

Read the white paper >

Increase OOH Campaign Efficacy with Targeted Outreach

Don’t Just Take it From Us

Media Storm took noisy geolocation data and turned it into precisely defined location-based audiences using SafeGraph Places and Geometry. The result? Optimized ad-spend and superior OOH campaign performance.

Read the case study >

Don’t Just Take it From Us

The most innovative companies currently use SafeGraph data. Will you join them?

Resources

Learn how you can start utilizing SafeGraph data today.