Location and Market Intelligence for Banking

Get the full picture of local market conditions across all your branch locations, and your competitor’s locations, to optimize areas for expansion.

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Location and Market Intelligence for Banking
Location and Market Intelligence for Banking

Focus on optimizing your bank’s growth - not cleaning messy data.

Gather insight into individual branch locations

Add context to branch performance by analyzing local market conditions and comparing to various locations.

Optimize branch expansion and contraction

Allocate your investments to optimal branch locations and conserve resources by identifying those underperforming.

Develop precise demographic profiles

Build a robust understanding of your target demographic and gather insights on how to reach prospective customers.

Location and Market Intelligence for Banking

Get the full picture of local market conditions across all your branch locations, and your competitor’s locations, to optimize areas for expansion.

Focus on optimizing your bank’s growth - not cleaning messy data.

Gather insight into individual branch locations

Add context to branch performance by analyzing local market conditions and comparing to various locations.

Optimize branch expansion and contraction

Allocate your investments to optimal branch locations and conserve resources by identifying those underperforming.

Develop precise demographic profiles

Build a robust understanding of your target demographic and gather insights on how to reach prospective customers.

Global places data for competitive and consumer intelligence

Points of Interest
Identify competitor locations with millions of global POIs and scope where competitors are setting up ATMs to see how accessibility to your ATMs compares.
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Building Footprints
Accurately attribute in-store visits to your branch locations and your competitors to identify areas for growth or contraction.
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Foot Traffic
Evaluate mobility trends in local areas and see where your target customers go, when they go, and what competitors they are visiting.
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Transactions
Understand how and when people are spending their money at at businesses you care about and determine market health.
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Simplify Your Analytics Process

Streamline data ingestion and munging with our high precision, non-traditional places data. Create timely analyses with frequent, up-to-date data that paces with the fast changing economy and no longer wait on slow economic indicators. Free up your time to focus on more important things, like analyzing branch health and market trends.

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Simplify Your Analytics Process

Reach the Right Audience

Understand with greater granularity who your target demographic is and the CBGs where they reside to identify new markets for strategic expansion. Use location-based marketing tactics to personalize campaigns for potential customers.

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Reach the Right Audience

Rapidly Scale Your Site Selection Analysis

SafeGraph data can be used to determine whether to open or close branch locations. Learn how Volta leveraged SafeGraph Patterns to analyze foot traffic counts and extrapolate demographic profiles of stores to determine the locations that best fit their network.

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Rapidly Scale Your Site Selection Analysis

The most innovative companies currently use SafeGraph data. Will you join them?

Resources

Learn how you can start utilizing SafeGraph data today.