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Location Intelligence for McDonald's

Optimize McDonald's locations, gain greater competitive intelligence, and identify strategic advertising opportunities with cutting edge geospatial datasets from SafeGraph.

Location Intelligence for McDonald's
Location Intelligence for McDonald's

Ditch the messy data and get a clear picture of the competitive landscape

Keep an eye on the competition

Monitor Burger King's global market expansion and contraction with monthly updates on store openings and closings.

Mitigate churn while winning market share

Use anonymized mobility and transaction data to reveal when and where consumers visit McDonald's and Burger King stores, and how much they spend.

Avoid inaccurate visit attribution

Use a store’s true boundaries with detailed building footprints that include spatial hierarchy metadata to determine visits and send contextual messages to visitors with the McDonald's mobile app.

Schedule a demo

Location Intelligence for McDonald's

Optimize McDonald's locations, gain greater competitive intelligence, and identify strategic advertising opportunities with cutting edge geospatial datasets from SafeGraph.

See where McDonald's is the dominant brand chosen by consumers. View the interactive map > 

Ditch the messy data and get a clear picture of the competitive landscape

Keep an eye on the competition

Monitor Burger King's global market expansion and contraction with monthly updates on store openings and closings.

Mitigate churn while winning market share

Use anonymized mobility and transaction data to reveal when and where consumers visit McDonald's and Burger King stores, and how much they spend.

Avoid inaccurate visit attribution

Use a store’s true boundaries with detailed building footprints that include spatial hierarchy metadata to determine visits and send contextual messages to visitors with the McDonald's mobile app.

Geospatial data to stay ahead

Learn more about our Places dataset
Points of Interest
Identify where McDonald's' competitors and complementary businesses are located with millions of global POIs.
Learn more about our Places dataset
Building Footprints
Accurately attribute in-store visits to McDonald's and its competitors to identify areas for growth.
Learn more about our Geometry dataset
Foot Traffic
See where people are going, when they go, and what competitors they are visiting.
Learn more about our Patterns dataset
Transactions
Analyze consumer spending habits at McDonald's compared to Burger King and other brands.
Learn more about our Spend dataset

Identify Consumer Spending Trends

How does consumer spending at McDonald's compare to other QSRs, and how has that changed over time? Leverage monthly store-level transaction data to reveal critical insights.

View the interactive map >

Identify Consumer Spending Trends

Translate Visit Attribution Into Strategic Campaigns

Use GPS location data with precise POI geofences to determine if a device visited a McDonald's or competitor store. Build personalized campaigns based on real visit data to places you care about.

Read the white paper >

Translate Visit Attribution Into Strategic Campaigns

Fuel Forecasting Models With Fresh Data

Leverage frequent and timely alternative data in your forecasting models to unlock valuable insights around stocking strategies and demand planning. Explore how Fiddlehead used SafeGraph Patterns to compare the relative performance of leading QSRs and identify shifts in consumer and competitor behavior.

Read the case study >

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Fuel Forecasting Models With Fresh Data

The most innovative companies currently use SafeGraph data. Will you join them?

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Resources

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Learn how McDonald's can start utilizing SafeGraph data today.