Location Intelligence for Kroger

With the economic changes, get a clear picture of Kroger's competitive landscape. Compare consumer transaction data at all of your competitor's locations and understand spending behaviors in different regions.

Optimize Kroger’s locations, gain greater competitive intelligence, and gather consumers insights.

Understand your competitive landscape

SafeGraph provides insight into when your competitors open or close store locations, where cross-shopping activity occurs, and spending behaviors. Use anonymized consumer transaction data to compare spending trends between your locations and competitors online vs. in person in order to inform non-brick and mortar insights.

Power your gravity model with up-to-date data

Ensure your gravity model has curated and precise places data that is updated on a monthly or weekly basis. Get frequent updates on supply and demand to mitigate unnecessary travel between locations. SafeGraph takes the lift off of needing to validate any gaps in your data and gives you an accurate representation of the real world.

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Optimize new Kroger locations and remodels

Be confident you are allocating your resources correctly when opening, closing, or remodeling your next Kroger by developing ideal location profiles and determining consumer behavior trends.

Global places data for deeper insights

Learn more about our Places dataset

Points of Interest

Identify competitor and complementary businesses to Kroger, as well as key industrial locations with millions of accurate up-to-date global POIs.

Learn more about our Places dataset

Building Footprints

Understand store size, determine where parking lots are located and accurately attribute in-store visits to Kroger and its competitors with precise hand-drawn polygons.

Learn more about our Geometry dataset

Foot Traffic

See where people are going, when they go, and what competitors they are visiting. SafeGraph data can reveal trends signaling if a consumer chose Kroger because it was near a bus stop or a Walmart because it’s near a college campus.

Learn more about our Patterns dataset

Transactions

Analyze consumer spending habits at Kroger compared to Kmart and other brands. Understand how much people are spending in the store vs. online.

Learn more about our Spend dataset

Supercharge your trade area analysis

Analyze geographic areas with up-to-date data to understand what your consumers want, how to reach them, how close they are to transportation stops and your competitors, and who your competitors are.

Read the blog here >

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Don’t just take it from us

SafeGraph provides Olvin precise store-level insights to solve a wide range of challenges around consumer behavior in different locations, retail site selection, store visit attribution, store performance, and demographic insights.

‍Read the case study >

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Understand online vs in-store grocery behavior

Map the competition and enrich each location with consumer transaction data to visualize and analyze how spending behavior differs by brand and geography.

‍View the interactive map >