CONSULTANTS UNLOCK CONSUMER INSIGHTS
FOR THEIR CLIENTS WITH STORE VISITOR INSIGHTS

SafeGraph Places & Patterns, a dataset of 5 million Points-of-Interest (POI) with footraffic data and store visitor insights, empowers consulting firms to better understand consumers and how they interact with the places in the physical world.

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5 Ways Consulting Firms Use SafeGraph Data

1. Create actionable insights about consumer journeys, paths to purchase and other behaviors

2. Improve performance of location-based predictive analytics models

3. Advise client sales and marketing teams on how to best prioritize resource deployment

4. Demonstrate thought leadership by identifying industry trends before the competition

5. Empower clients with understanding of business openings and closings in near real-time

Neoway's Retail Insights

Learn how Neoway (a consultancy which advises major CPG brands like Unilver and Nestle) leveraged SafeGraph data to better understand food and beverage retailers and close a significant deal.

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ALL OF THE SIGNAL, NONE OF THE NOISE
Points of Interest Data
SafeGraph Places has data for 5 million Points-of-Interest in the U.S., representing almost everywhere people spend money.

SafeGraph Places:
-excludes extraneous and poor quality POI like ATMs or home business LLCs
- includes rich context like brand affiliation, top category, and categories (NAICS code), store opening hours, and more
- includes IP addresses for places as a premium offering
- is updated monthly to reflect business changes
HOW PEOPLE INTERACT WITH THE PHYSICAL WORLD
Store Visit Patterns Data
SafeGraph Places Patterns is an aggregation of visits to commercial and non-commercial places that can help unlock key insights about your business.

It can answer questions like:
- How do visits and visitors to this place change over time?
- Where do these visitors live and work, and how far do they travel to get to this place?
- What are the demographics of visitors (derived from home census block groups)?
- Where else do these visitors go?
- What times of day/week do people visit this place?
- How long do people stay (or dwell) at this place?

Ready to improve your data-driven consulting ability?

Get in touch to learn more or receive a data sample.

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