Hi everyone, another World of DaaS episode today! Check out this interview with Gabe Rogol, CEO of Demandbase. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.
If you’re building a sales or marketing function, or are studying marketing, this episode is a must listen.
Check out the episode here: Gabe Rogol: A Masterclass in Demand Gen