Calibrating the dynamic Huff model for business analysis using location big data

For those who are interested in building a dynamic foot-traffic prediction model to estimate the market share of stores in a region, you might check out this recent publication. Our proposed time-aware dynamic Huff model (T-Huff) was calibrated using the SafeGraph place visit data with the particle swarm optimization technique; it outperformed baseline approaches [2003.10857] Calibrating the dynamic Huff model for business analysis using location big data