IMPROVE MARKETING PERFORMANCE
WITH SAFEGRAPH PLACES

SafeGraph Places, a dataset of 5 million Points-of-Interest (POI), empowers advertisers to join their own location data with rich context from the physical world.

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3 Ways Advertisers Improve Performance
With SafeGraph POI Data

1. create location-derived audiences based on visits to a specific place, brand, or category

2. make better use of location data for proximity-based targeting

3. better attribute ad campaign spend through increases in footfall traffic

ALL OF THE SIGNAL, NONE OF THE NOISE
POI Data Built For Advertisers
SafeGraph Places has data for 5 million Points-of-Interest in the U.S., representing almost everywhere people spend money.

SafeGraph Places:
-excludes extraneous and poor quality POI like ATMs or home business LLCs
- includes rich context like brand affiliation, top category, and categories (NAICS code), store opening hours, and more
- includes IP addresses for places as a premium offering
- is updated monthly to reflect business changes
ACCURATE CONTEXT NEEDS ACCURATE GEOMETRY
Location-Context From Polygons
SafeGraph Places features the precise building footprints (polygons) for places. Our POI boundaries, created from data sources like satellite imagery and human feedback, account for spatial hierarchy and understand when POI (like stores) exist within other POIs (like malls).

Advertisers combine location data with SafeGraph Places polygons to understand whether data falls inside a particular store, brand, or category of place. This derived location-context helps advertisers do better location-based marketing.

Ready to improve your marketing performance?

Get in touch to learn more or receive a data sample.

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