IMPROVE LOCATION-BASED MARKETING
WITH SAFEGRAPH PLACES

SafeGraph Places, a dataset of 5 million Points-of-Interest (POI), empowers advertisers to create more accurate and efficient location-based marketing solutions.

Preview & Buy DataContact Sales

5 Ways Advertisers and Ad-Tech Platforms
Use SafeGraph POI Data

1. Create location-based audiences based on visits to a specific place, brand or category

2. Attribute advertising performance by knowing which campaigns drove traffic in-store

3. Personalize in-app experiences, push notifications and recommendations based on the user’s proximity to a business

4. Define out-of-home inventory and targeting based on proximity to real world places

5. Run conquesting campaigns to devices that are in or near competitors’ stores

Media Storm's Location-Based Audiences

Learn how Media Storm leveraged SafeGraph POI data & store geofences to create accurate location-based audiences,

View Case Study
ALL OF THE SIGNAL, NONE OF THE NOISE
POI Data Built For Advertisers
SafeGraph Places has data for 5 million Points-of-Interest in the U.S., representing almost everywhere people spend money.

SafeGraph Places:
-excludes extraneous and poor quality POI like ATMs or home business LLCs
- includes rich context like brand affiliation, top category, and categories (NAICS code), store opening hours, and more
- includes IP addresses for places as a premium offering
- is updated monthly to reflect business changes
ACCURATE CONTEXT NEEDS ACCURATE GEOMETRY
Location-Context From Polygons
SafeGraph Places features the precise building footprints (polygons) for places. Our POI boundaries, created from data sources like satellite imagery and human feedback, account for spatial hierarchy and understand when POI (like stores) exist within other POIs (like malls).

Advertisers combine location data with SafeGraph Places polygons to understand whether data falls inside a particular store, brand, or category of place (visit attribution). This derived location-context helps advertisers do better location-based marketing.

Ready to improve your marketing performance?

Get in touch to learn more or receive a data sample.

Contact Sales