The Source of Truth for POI Data & Business Listings

Unlock innovation with the most accurate Points-of-Interest (POI) data, business listings, & store visitor insights data for commercial places in the U.S.

SafeGraph Geospatial Datasets on Places
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Industry leading location stacks run on SafeGraph
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SafeGraph Points-of-Interest Logo
Places
Business listing and building footprint dataset for every place people spend money in the U.S. (~5MM POIs). Covers locations for major retail chains, shopping malls, convenience stores, airports, & more.
SafeGraph Patterns Store Insights Logo
Places Patterns
Store visitor analytics, foot-traffic counts, and demographic insights data for POI. Data can answers questions such as: how often do people visit stores, where did they come from, & where else do they shop?
SafeGraph POI Data Matching Logo
Match
Seamlessly integrate your existing POI data with SafeGraph's enriched Places data.

Most Accurate Point-of-Interest Data & 
Store Location Geofences for the U.S.

All of the signal, none of the noise
Complete POI Information
Business category, open hours, visit count, popular times and more are associated with each place. The top 3,000 brands are mapped to over 1MM POI. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out. Here's a guide answering every question you have about POI data.
Attributes attached to a Place (POI)
detailed & accurate geometry
Precise Building Footprints
Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall). SafeGraph's geofences offer the most precise understanding in the market on where stores are located.
Polygons (building footprints) represent spatial hierarchy of places.

How SafeGraph Creates Its POI Database 

Data Ingestion logo
Ingest
We onboard data from hundreds of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.
Polygon Drawing Logo
Draw
Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.
POI Data Merging Logo
merge
We use machine learning and human feedback to associate POI business listing info with building footprints.
Machine Learning Classification Logo
classify
We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).
Benchmark Data Against Truthsets Logo
verify
SafeGraph leverages unique truth sets to continually improve the accuracy of our datasets.
Data Updated Monthly Logo
REPEAT
Our POI and business listing data is updated monthly to account for store openings and closings.

Ready to download our POI, Business Listing,
& Foot-traffic Data?

Preview & buy data or contact sales for enterprise pricing & data availability for other countries.